With the addition of the Global line, Satellite can now service the portable sanitation industry with a low priced leader.
For years, Satellite has wanted a portable restroom to offer operators that would exceed the quality of lower cost units available in the industry, at a similar price. The addition of Global and Global 1.5 restrooms fills the need for Satellite and ultimately the operator.
The challenges of forming a plastic restroom and retaining strength, quality and a competitively priced unit are a complicated process. Considering that the cost of plastic resin hit an all time high in 2008, it is easy to understand why Satellite was in a holding pattern developing a quality, low cost restroom.
This past year it became more important for Satellite to find a solution. The answer became apparent as competitors began to contact Satellite regarding purchasing their product line.
The initial attempt to acquire a lower priced product resulted in an agreement between Satellite and Ameriform, creators of Five Peaks’ Aspen and K2 restrooms. In the agreement, Satellite acquired the rights to sell and market the restrooms, but never purchased the actual molds.
As time went by, it became apparent that Satellite and Ameriform would not be able to sustain a long term relationship. But, before the business relationship ended, Hampel Corp. approached Satellite with an offer to sell their line of restroom products.
This time, Satellite invested in purchasing the molds for the Global and Global 1.5. The quality of the two restrooms and their market price fit precisely with the intended goal. Not only were they a step above other low end restrooms in terms of quality, the new relationship with Hampel also provided Satellite increased options for product manufacturing.
Additionally, Satellite is now able to provide operators the popular Dirt Buster Base. The open grid base has been widely accepted due to the increased amount of fresh air that can flow through the restroom. Operators will be happy to know that the base also fits on many of Satellites’ most popular restrooms.
Other products, such as the Stylelite sink and Graffiti panels, formerly offered by Hampel, are available through Satellite as well. The Stylelite is a convenient, one piece sink with built in soap and towel dispensers that fits in most standard units. Graffiti panels are for covering the interior walls of restrooms with significant graffiti damage. Panels are available for most brands of portable restrooms.
In the end, it was a poor economy which produced the next growth opportunity for Satellite. Maybe the poor economy is presenting you with opportunities. As Winston Churchill said, “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty”. Today might be the best time to invest in your business.